Hey look Enrique is in my city !
And thats totally true, Enrique Iglesias the famous popstar has recently made a partnership with CityVille, one of the most played games on facebook which has over 232 millon active monthly users in 166 different countries. And he now can go by and pay a visit to your city.
In only a week, players were able to build “Euphoria Arenas” in their cities collect some free branded virtual items, preview a video of his single “I Like How It Feels” and interact with the singer’s avatar.
The Enrique game feature ran from October 4th to October 10th in CityVille.
Some features Enrique brings with him:
· Enrique Himself, a la Zynga – When Enrique appears in your city, click on his avatar to see what he has to say!
· Enrique Lifestyle Items – Collect Enrique’s trademark brown boots, leather bracelet, military cap and even a 2-seater plane that celebrates his love of flying.
· Limited Edition Rewards – Place an Enrique-themed speedboat and Miami high-rise in your city.
· Fun “Quests” In-game – Obtain ten Enrique concert posters from friends and collect earnings from 30 businesses in your city.
· Euphoria Tour Stop – Build Enrique’s Euphoria Arena and unlock a preview of Enrique’s newest music video in-game “I Like How it Feels” (featuring Pitbull and The WAV.s).
This partenership comes accompanied by Quique’s new tour presenting Euphoria. Enrique is the third celebrity to enter the virtual worlds from Zynga, previously with appeareances of Dr. Dre in mafia wars and Lady gaga in farm ville
The game is totally free for everyone, Zynga only makes money from the relatively small number of users who purchase virtual goods that enhance their gaming experience, but after four years of operation the company has become quite profitable, taking into account that 72 million players collaborate with others to build their own virtual cities with parks, farms, football stadiums, even taco retailers.
Since Facebook has implemented Facebook Credits payment system, every gaming company that uses facebook as a platform is having some drawbacks. The new facebook credit policy takes a 30 percent cut of revenue on the sales of all those virtual goods.
So what do you think, is this a good way to get players for their games? Is Enrique Iglesias reference of our culture, or would you have chosen somebody else?