Girl power and retailer stores

Let us tell you about two huge reasons to check your nearest K-Mart and Target stores on these days. Both of them have partnered with Female Latin Pop Stars to be exclusive homes of their brand new project.

We are talking about Selena Gomez and Gloria Stefan. The first one is the most popular teenager actress/musician nowadays. With only 19 years, this young girl has over 23 million likes on her facebook page (even more than Barack Obama!), record breaking songs, millions of fans… and now she even has her own clothing line. This youthful, fresh clothing collection is called Dream Out Loud, and represents, as Selena says, not only her own style, but also all of her generation style.

Dream Out Loud collection is sold exclusively on K-Mart. Check it on K-Mart web page 

As for Gloria Stefan, it´s all about returning to basics. This seven-time GRAMMY Award-winning artist has announced her partnering with Target Corporation for the exclusive deluxe edition of her new dance album “Miss Little Havana”. This is her 24th album and first English-language release since 2003, and it represents her returning to were it all came from… the dance floor. She says that her fans asked her for a dance record, so… here it is!

“Miss Little Havana” will be avalaible at all Target stores nationwide beginning September 27.  As part of this partnership, Target is currently the only retailer in the U.S. to carry the physical album. In addition, the album sold at Target includes four bonus songs and exclusive access to downloadable content.


@ilpepoz

Kmart for Hispanic Moms

Kmart has recently launched ‘Madres y Comadres’, a web series campaign that explicitly targets spanish speaking latino moms and gives a humor touch to everyday situations they are faced with while rising their children in a bicultural environment.

On youtube.com/madresycomadres besides the webisodes, you also have videos of Hispanic moms telling their real life bicultural anecdotes, and recommended Kmart looks.

They are actually quite entertaining to watch, and if you really liked it and are a Hispanic mom, you can tell your stories and send them your feedback because Kmart is listening to you (I wonder why?)


Definitely a smart move from Kmart, more should follow.

@Rafs84